Inlink
3D/2D Animation
Inlink
Speculative AR Campaign
Exploring how technology commodifies
human presence.
Project type
Animation, Website, Installation
Role
Animation, Branding, Web
Duration
10 Weeks
Tools
Photoshop, After Effects, HTML/CSS
Campaign background
A satirical campaign where technology commodifies human presence by allowing people to appear anywhere as purchasable holograms. The project combined branding, animation, web development, and AR-enabled prints to create a cohesive speculative experience.
Context
Collaborative University Project
Team of 4
User research & synthesis
Usability testing & evaluation
My Contributions
Animation direction & production
Poster visual system
Website (HTML/CSS)
Campaign concept collaboration
Marketing Assets
Campaign Ecosystem
InLink explores a fictional product launch designed as a cohesive cross-platform campaign ecosystem.
Animated
Ads
Three short motion ads
AR
print media
Posters revealing holographic AR animations
Conceptual
Installation
Physical installation for real-world deployment
Marketing
Promotion
Interactive campaign landing page
Together, these touch-points simulate the launch of a contemporary tech product while critically exploring digital dependency.
AR Animation
A modular AR-enabled installation designed for high-foot-traffic public environments.
Installation System
A modular AR enabled installation designed for high foot traffic public environments.
Technical framework
3D Renders
Perspective
Top View
Front View
Prototype
1.
Approach
A passerby notices the InLink installation in a public space.
2.
Interaction trigger
Scanning the AR-enabled poster activates the character and unlocks the experience.
3.
Engagement
Users interact with the animated character, revealing campaign messaging.
4.
Campaign entry
The interaction directs users to the promotional website, extending the campaign digitally.
Marketing Assets
Website
Conclusion
Small structural changes reduce daily friction over time
Designing for routine meant removing decisions, not adding features
Commuters don’t want more options — they want certainty
Speed is perceived through clarity, not animation
Prototype
01.
Demo video
02.
Research
03.