Inlink
Campaign
Inlink
Speculative AR Campaign
Inlink is a speculative campaign exploring how technology enhances human connection. Through AR-triggered posters, short marketing animations, and a responsive website, the project imagines a future where digital presence feels closer, not farther.
Role
Animation, Branding,
Web
Duration
10 weeks
Tools
Photoshop,
After effects, HTML/CSS
Background
Inlink is a speculative campaign exploring how technology enhances human connection. Through AR-triggered posters, short marketing animations, and a responsive website, the project imagines a future where digital presence feelscloser, not farther.
Campaign Ecosystem
Animated
Ads
Three short motion ads
AR
print media
Posters revealing AR moments
Conceptual
Installation
Physical public-space setup
Marketing
Promotion
Interactive landing page
Context
Collaborative University project
Cross-disciplinary Bachelor of Design project.
Team of 4
Collaborated on campaign concept and narrative
Project scope
Three animated films, campaign identity, AR prints, promotional website.
My Contributions
Campaign concept collaboration
Campaign concept & narrative
Animation production collaboration
Animation direction & production
Poster visual system
Developed visual identity and poster layouts
Website (HTML/CSS)
Designed responsive campaign website
Marketing Assets
Created digital assets for animation
ANIMATION
A modular AR-enabled installation designed for high-foot-traffic public environments.
INSTALLATION SYSTEM
A modular AR-enabled installation designed to turn public foot traffic into an interactive campaign entry point.
Technical framework
3D Renders
Perspective
Top View
Front View
Prototype
Interaction flow
1
Approach
A passerby notices the InLink installation in a public space.
2
Scan
Scanning the AR-enabled poster activates the character and unlocks the experience.
3
Engage
Users interact with the animated character, revealing campaign messaging.
4
Campaign
The interaction directs users to the promotional website, extending the campaign digitally.
MARKETING ASSETS
Posters and print media that would play the animations using EyeJack application.
Business cards and animations for each team member.
WEBSITE
Hoax website designed using HTML/CSS.
