Inlink
Campaign
Inlink
AR Campaign
Inlink is a speculative campaign exploring how technology enhances human connection. Through AR-triggered posters, short marketing animations, and a responsive website, the project imagines a future where digital presence feels closer, not farther.
Role
Animation, Branding,
Web
Duration
10 weeks
Tools
Photoshop,
After effects, HTML/CSS
Background
Inlink was developed around a series of three short animations that introduced the project’s core idea of digital connection. These animations became the foundation for a wider speculative campaign, expanding into AR-triggered posters, branding, and a responsive website.
Together, the ecosystem simulate the launch of a contemporary tech product
while satirically exploring digital dependency.
Context
Collaborative University project
Cross-disciplinary Bachelor of Design project.
Team of 4
Collaborated on campaign concept and narrative
Project scope
Three animated films, campaign identity, AR prints, promotional website.
My Contributions
Campaign concept collaboration
Campaign concept & narrative
Animation production collaboration
Animation direction & production
Poster visual system
Developed visual identity and poster layouts
Website (HTML/CSS)
Designed responsive campaign website
Marketing Assets
Created digital assets for animation
ANIMATION
A series of three short animations that introduce Inlink through playful, product-style campaign moments.
MARKETING ASSETS
A series of posters and print assets created to support the animations, using EyeJack to bring the campaign visuals to life through AR.
Business cards and QR assets created to extend the Inlink identity.
INSTALLATION SYSTEM
A physical extension of the Inlink campaign, designed to display AR posters and interactive touchpoints into public spaces.
Technical framework
3D Renders
Perspective
Top View
Front View
Prototype
Interaction flow
1
Approach
A passerby notices the InLink installation in a public space.
2
Scan
Scanning the AR-enabled poster activates the character and unlocks the experience.
3
Engage
Users interact with the animated character, revealing campaign messaging.
4
Campaign
The interaction directs users to the promotional website, extending the campaign digitally.
WEBSITE
A responsive campaign website designed to present Inlink as a fictional product.
